Paige Boucher launched Inside|Out Communications in 2011 because she wanted to share her wealth of knowledge. She loves helping big brands stay connected to their core customer and helping start-ups become successful. Visionary, tireless, and resourceful, Paige believes in the transformative power of the outdoors and excels at translating that philosophy into successful branding and marketing campaigns.
Few marketing professionals have such diverse expertise in the outdoor industry as Paige. A Colorado native, she began her career at The North Face, first in equipment design and then in marketing, before founding and launching Mountain Hardwear with friends in 1993. The team worked tirelessly to design, build, and brand an entire product line in three months before their first trade show. Mountain Hardwear grew to become one of the most coveted brands in the mountaineering space, with Paige guiding its marketing efforts.
Such formative experiences inform Paige’s approach to marketing. She is a collaborator with impeccable listening skills and a strategic planner who approaches her work holistically. With her extensive knowledge and perspective, Paige successfully identifies and leverages the unique stories of each brand and product to produce measurable results for clients. Paige has a robust network of freelance writers, photographers, digital pros as well as journalists, athletes, and industry insiders. She is also passionate about the outdoors and mountain sports. Combined, this ensures authenticity and effectiveness in all her initiatives.